Earning your very first customer may sound like an extremely difficult thing to do at first. However, if you work on developing your skills and learn how to present yourself as someone who can add value, then you'll be able to get the ball rolling!
1. Let Your Friends Know.
It's no secret that 9/10 when you start a business, shortly after you realize that the people who you thought would support you, WON'T. However, your REAL friends will be happy to help you out and if they believe in you and your skills, they'll be happy to spread the word and even shop with you. If you happen to have well connected friends, don't be afraid to ask for advice, feedback and help when needed. They may just be able to connect you with your first customer!
2. Put Yourself Out There!
Yes, people still go out and talk in real time not just over the phone or Instagram. Some of my best connections, clients and customers have come from me simply telling people about me and what it is I do in person! Make sure you're attending events tailored around your industry. For example, if you're selling hair, you should be networking with hairstylists and makeup artists, on the REGULAR! You should be attending hair shows and even fashion shows.
Hint: most people who attend fashion shows are VERY much into their appearance and go to great lengths to look good.
3. Social Media Presence.
While paying for social media ads can cost you a pretty penny, it's going to be worth it if you charge top dollar for your services. The thing that's really great about social media advertisements is you can drill into YOUR target audience specifically. You won't just be limited to targeting people in your area. In fact, you can target pretty much anyone in the world who's got an account on that particular social platform. We're no longer thinking on a local scale, global only.
4. Start A Blog.
Blogging is a great way to showcase your expertise. Potential clients can easily see if you're worth the prices that you're asking for. In addition to using your blog as a platform to attract clients, you can also monetize it any number of ways. For starters, you can recommend products you're affiliated with on your blog. Any time someone buys through your affiliate link, you get a nice commission! * ka-ching *
5. Build Up The Anticipation
Too often I see people make the same mistake. They're running hobbies but are calling them businesses. REAL businesses require brand building and a strategic plan before you launch anything! Before you tell the word about your newest venture, put together a SOLID launch plan. Your launch plan should include a PRE pre launch, a pre launch, the official launch and lastly, the post launch. For a detailed and beginner friendly book on how to create your launch plan step by step, click the link below:
Once you've landed your first customer, or even before make sure you have your marketing strategies down packed!